Factors affecting generation Y consumers’ purchase intention towards organic products in Malaysia
The primary objective of this research is to examine the factors that impact Generation Y consumers’ purchase intention towards organic products in Malaysia. This research is to investigate the relationship of health concerns, environmental concerns, perceived value, availability towards consumer at...
| Main Authors: | , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5123/ http://eprints.utar.edu.my/5123/1/chua%2Dchong%2Dlwe%2Deng.pdf |