Examine cosequences of Malaysia Gen-Y behaviour in buying imported luxury fashion apparel goods

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Examine cosequences of Malaysia Gen-Y behaviour in buying imported luxury fashion apparel goods

This research aims to study the relationship between materialism, social value, social influence, needs of uniqueness, and brand consciousness towards buying behaviour of Malaysia Gen-Y in imported luxury fashion apparel goods. The target respondents in this research are Gen-Y who are aged between 1...

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Bibliographic Details
Main Author:	Lim, Lee Heong
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5067/ http://eprints.utar.edu.my/5067/1/FYP(37.0519).pdf

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