Examine cosequences of Malaysia Gen-Y behaviour in buying imported luxury fashion apparel goods
This research aims to study the relationship between materialism, social value, social influence, needs of uniqueness, and brand consciousness towards buying behaviour of Malaysia Gen-Y in imported luxury fashion apparel goods. The target respondents in this research are Gen-Y who are aged between 1...
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5067/ http://eprints.utar.edu.my/5067/1/FYP(37.0519).pdf |