A study on the impact of Youtube advertising on Malaysian purchase intention

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A study on the impact of Youtube advertising on Malaysian purchase intention

The YouTube platform is one of the most visited websites that allows content creator to share their content for many purposes such as educational purposes, product review or entertainment. These content creators have their own following which can r each millions of viewers. As the use of social medi...

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Bibliographic Details
Main Author:	Hon, Nicholas Zi Jian
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5047/ http://eprints.utar.edu.my/5047/1/Nicholas_FYP_%2D_1501558.pdf

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