A study on the impact of Youtube advertising on Malaysian purchase intention
The YouTube platform is one of the most visited websites that allows content creator to share their content for many purposes such as educational purposes, product review or entertainment. These content creators have their own following which can r each millions of viewers. As the use of social medi...
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| Format: | Final Year Project / Dissertation / Thesis |
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2019
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| Online Access: | http://eprints.utar.edu.my/5047/ http://eprints.utar.edu.my/5047/1/Nicholas_FYP_%2D_1501558.pdf |