Factors affecting experiential satisfaction and behavioural intentions in urban tourism in Kuala Lumpur

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Factors affecting experiential satisfaction and behavioural intentions in urban tourism in Kuala Lumpur

This study aims at examining the relationship between experiential quality, perceived equity, happiness, urban image, perceived value, experiential satisfaction and behavioural intentions for urban tourism in Kuala Lumpur. The data used in this study were based on a sample of 154 tourists that visit...

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Bibliographic Details
Main Author:	Wong, Yong Shean
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5044/ http://eprints.utar.edu.my/5044/1/1706537_Wong_Yong_Shean.pdf

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