Factors affecting experiential satisfaction and behavioural intentions in urban tourism in Kuala Lumpur
This study aims at examining the relationship between experiential quality, perceived equity, happiness, urban image, perceived value, experiential satisfaction and behavioural intentions for urban tourism in Kuala Lumpur. The data used in this study were based on a sample of 154 tourists that visit...
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| Format: | Final Year Project / Dissertation / Thesis |
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2019
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| Online Access: | http://eprints.utar.edu.my/5044/ http://eprints.utar.edu.my/5044/1/1706537_Wong_Yong_Shean.pdf |