Factors affecting experiential satisfaction and behavioural intentions in urban tourism in Kuala Lumpur
This study aims at examining the relationship between experiential quality, perceived equity, happiness, urban image, perceived value, experiential satisfaction and behavioural intentions for urban tourism in Kuala Lumpur. The data used in this study were based on a sample of 154 tourists that visit...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Online Access: | http://eprints.utar.edu.my/5044/ http://eprints.utar.edu.my/5044/1/1706537_Wong_Yong_Shean.pdf |
| _version_ | 1848886312305688576 |
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| author | Wong, Yong Shean |
| author_facet | Wong, Yong Shean |
| author_sort | Wong, Yong Shean |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | This study aims at examining the relationship between experiential quality, perceived equity, happiness, urban image, perceived value, experiential satisfaction and behavioural intentions for urban tourism in Kuala Lumpur. The data used in this study were based on a sample of 154 tourists that visited or currently visiting Kuala Lumpur. The results of this study shows that experiential quality, happiness, urban image and perceived equity positively affects experiential satisfactions, which in turn, positively affects behavioural intentions. The results of this study will help government of Malaysia, City Hall of Kuala Lumpur and tourism-related businesses in Kuala Lumpur to achieve their respective objectives. |
| first_indexed | 2025-11-15T19:36:29Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-5044 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:36:29Z |
| publishDate | 2019 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-50442023-02-28T17:49:35Z Factors affecting experiential satisfaction and behavioural intentions in urban tourism in Kuala Lumpur Wong, Yong Shean HF Commerce This study aims at examining the relationship between experiential quality, perceived equity, happiness, urban image, perceived value, experiential satisfaction and behavioural intentions for urban tourism in Kuala Lumpur. The data used in this study were based on a sample of 154 tourists that visited or currently visiting Kuala Lumpur. The results of this study shows that experiential quality, happiness, urban image and perceived equity positively affects experiential satisfactions, which in turn, positively affects behavioural intentions. The results of this study will help government of Malaysia, City Hall of Kuala Lumpur and tourism-related businesses in Kuala Lumpur to achieve their respective objectives. 2019 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5044/1/1706537_Wong_Yong_Shean.pdf Wong, Yong Shean (2019) Factors affecting experiential satisfaction and behavioural intentions in urban tourism in Kuala Lumpur. Final Year Project, UTAR. http://eprints.utar.edu.my/5044/ |
| spellingShingle | HF Commerce Wong, Yong Shean Factors affecting experiential satisfaction and behavioural intentions in urban tourism in Kuala Lumpur |
| title | Factors affecting experiential satisfaction and behavioural intentions in urban tourism in Kuala Lumpur |
| title_full | Factors affecting experiential satisfaction and behavioural intentions in urban tourism in Kuala Lumpur |
| title_fullStr | Factors affecting experiential satisfaction and behavioural intentions in urban tourism in Kuala Lumpur |
| title_full_unstemmed | Factors affecting experiential satisfaction and behavioural intentions in urban tourism in Kuala Lumpur |
| title_short | Factors affecting experiential satisfaction and behavioural intentions in urban tourism in Kuala Lumpur |
| title_sort | factors affecting experiential satisfaction and behavioural intentions in urban tourism in kuala lumpur |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/5044/ http://eprints.utar.edu.my/5044/1/1706537_Wong_Yong_Shean.pdf |