Determinants of purchase behavioural intention on vitamin supplement among young adults in Malaysia

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Determinants of purchase behavioural intention on vitamin supplement among young adults in Malaysia

The research study are developed to investigate the determinants of purchase behavioural intention of vitamin supplement among young adults in Malaysia. The main concern of this study will be around the identified factors includes brand image, customer satisfaction, trust, perceived risk and perceiv...

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Bibliographic Details
Main Authors:	Siew, Jun Yaw, Teoh, Zhi Ming
Format:	Final Year Project / Dissertation / Thesis
Published:	2018
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5036/ http://eprints.utar.edu.my/5036/1/DETERMINANTS_OF_PURCHASE.pdf

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