Determinants of purchase behavioural intention on vitamin supplement among young adults in Malaysia
The research study are developed to investigate the determinants of purchase behavioural intention of vitamin supplement among young adults in Malaysia. The main concern of this study will be around the identified factors includes brand image, customer satisfaction, trust, perceived risk and perceiv...
| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5036/ http://eprints.utar.edu.my/5036/1/DETERMINANTS_OF_PURCHASE.pdf |