A study on factors contributing to impulsive buying behaviour among consumers in social commerce

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A study on factors contributing to impulsive buying behaviour among consumers in social commerce

With the rising of online shopping and the emergence of social commerce, consumers’ buying behaviour changed from rational buying to impulsive buying. This research aims to identify the factors that contribute to impulsive buying behaviours among consumers in social commerce. Hence, the Stimulus-Org...

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Bibliographic Details
Main Author:	Sze, Boon Chin
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4881/ http://eprints.utar.edu.my/4881/1/80._Sze_Boon_Chin_1803952.pdf

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