A study on factors contributing to impulsive buying behaviour among consumers in social commerce
With the rising of online shopping and the emergence of social commerce, consumers’ buying behaviour changed from rational buying to impulsive buying. This research aims to identify the factors that contribute to impulsive buying behaviours among consumers in social commerce. Hence, the Stimulus-Org...
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| Format: | Final Year Project / Dissertation / Thesis |
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2022
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| Online Access: | http://eprints.utar.edu.my/4881/ http://eprints.utar.edu.my/4881/1/80._Sze_Boon_Chin_1803952.pdf |