An empirical study on the factors that triggering retaliatory consumption behaviour of consumers after the deconfinement of movement control order (MCO) in Malaysia

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An empirical study on the factors that triggering retaliatory consumption behaviour of consumers after the deconfinement of movement control order (MCO) in Malaysia

Retaliatory consumption has been discovered after the post pandemic of COVID19 and deconfinement of MCO in Malaysia, consumer’s buying behaviour started to change from rational consumption to irrational consumption as well as revenge buying. The objective of constructing this research is to determin...

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Bibliographic Details
Main Author:	Yap, Woon Seng
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4877/ http://eprints.utar.edu.my/4877/1/67._Yap_Woon_Seng_1801399.pdf

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