An empirical study on the factors that triggering retaliatory consumption behaviour of consumers after the deconfinement of movement control order (MCO) in Malaysia
Retaliatory consumption has been discovered after the post pandemic of COVID19 and deconfinement of MCO in Malaysia, consumer’s buying behaviour started to change from rational consumption to irrational consumption as well as revenge buying. The objective of constructing this research is to determin...
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| Format: | Final Year Project / Dissertation / Thesis |
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2022
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| Online Access: | http://eprints.utar.edu.my/4877/ http://eprints.utar.edu.my/4877/1/67._Yap_Woon_Seng_1801399.pdf |