Enhancing repurchase intention in e-commerce live streaming via relational bonds during covid-19 pandemic

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Enhancing repurchase intention in e-commerce live streaming via relational bonds during covid-19 pandemic

The features on e-commerce marketplace are changing dynamically to attract the consumers needs and wants. The embedment of live streaming feature was seeing a profitable future in China e-commerce retail market. However, e-commerce live streaming in Malaysia remains at its infant stage and underrepr...

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Bibliographic Details
Main Author:	Yeh, Jia Yee
Format:	Final Year Project / Dissertation / Thesis
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/4861/ http://eprints.utar.edu.my/4861/1/28._Yeh_Jia_Yee_1804085.pdf

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