Enhancing repurchase intention in e-commerce live streaming via relational bonds during covid-19 pandemic
The features on e-commerce marketplace are changing dynamically to attract the consumers needs and wants. The embedment of live streaming feature was seeing a profitable future in China e-commerce retail market. However, e-commerce live streaming in Malaysia remains at its infant stage and underrepr...
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| Format: | Final Year Project / Dissertation / Thesis |
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2022
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| Online Access: | http://eprints.utar.edu.my/4861/ http://eprints.utar.edu.my/4861/1/28._Yeh_Jia_Yee_1804085.pdf |