Purchase intention towards plant based food in Malaysia

With the notable surge in food consumption issues such as food safety, environmental, and health concerns, consumers have shifted towards sustainable food consumption. Thus, the demand for plantespecially in Malaysia. The m based food has surge gradually, ain objective of this study is to identify t...

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Bibliographic Details
Main Author: Hephzibah Victor, Manickam
Format: Final Year Project / Dissertation / Thesis
Published: 2022
Subjects:
Online Access:http://eprints.utar.edu.my/4846/
http://eprints.utar.edu.my/4846/1/8._Hephzibah_Victor_1901444.pdf