Factors affecting customer loyalty of online delivery services
The objective of this research is to explore factors affecting customer loyalty of online delivery services. In addition, this is an exploratory study to examine whether the independent variables price quality, service quality, food quality, privacy and security and information quality, which are th...
| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4821/ http://eprints.utar.edu.my/4821/1/fyp_BA_2022_TKW.pdf |
| _version_ | 1848886252104843264 |
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| author | Teoh, Kok Wey Tan, Yu Tong Lee, Rong Sheng Low, Natasha Khamay Yap, Guan San |
| author_facet | Teoh, Kok Wey Tan, Yu Tong Lee, Rong Sheng Low, Natasha Khamay Yap, Guan San |
| author_sort | Teoh, Kok Wey |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | The objective of this research is to explore factors affecting customer loyalty of online delivery services. In addition, this is an exploratory study to examine whether the independent variables price quality, service quality, food quality, privacy and security and information quality, which are the independent variables, has association with the customer loyalty, which is the dependent variable. In this study, 500 copies of survey questionnaires were handed out to UTAR students in Kampar and IBM SPSS Statistics was used to analyse and interpret the collected data. The data was analysed using descriptive analysis, reliability test, normality test, Pearson Correlation Coefficient Analysis and Multiple Linear Regression. The results showed that customer loyalty was affected by independent variables. Nonetheless, there were some limitations and recommendations in this study that will be further discussed in later chapters. |
| first_indexed | 2025-11-15T19:35:32Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-4821 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:35:32Z |
| publishDate | 2022 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-48212022-12-27T08:57:37Z Factors affecting customer loyalty of online delivery services Teoh, Kok Wey Tan, Yu Tong Lee, Rong Sheng Low, Natasha Khamay Yap, Guan San HB Economic Theory LB2300 Higher Education T Technology (General) The objective of this research is to explore factors affecting customer loyalty of online delivery services. In addition, this is an exploratory study to examine whether the independent variables price quality, service quality, food quality, privacy and security and information quality, which are the independent variables, has association with the customer loyalty, which is the dependent variable. In this study, 500 copies of survey questionnaires were handed out to UTAR students in Kampar and IBM SPSS Statistics was used to analyse and interpret the collected data. The data was analysed using descriptive analysis, reliability test, normality test, Pearson Correlation Coefficient Analysis and Multiple Linear Regression. The results showed that customer loyalty was affected by independent variables. Nonetheless, there were some limitations and recommendations in this study that will be further discussed in later chapters. 2022-04 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/4821/1/fyp_BA_2022_TKW.pdf Teoh, Kok Wey and Tan, Yu Tong and Lee, Rong Sheng and Low, Natasha Khamay and Yap, Guan San (2022) Factors affecting customer loyalty of online delivery services. Final Year Project, UTAR. http://eprints.utar.edu.my/4821/ |
| spellingShingle | HB Economic Theory LB2300 Higher Education T Technology (General) Teoh, Kok Wey Tan, Yu Tong Lee, Rong Sheng Low, Natasha Khamay Yap, Guan San Factors affecting customer loyalty of online delivery services |
| title | Factors affecting customer loyalty of online delivery services |
| title_full | Factors affecting customer loyalty of online delivery services |
| title_fullStr | Factors affecting customer loyalty of online delivery services |
| title_full_unstemmed | Factors affecting customer loyalty of online delivery services |
| title_short | Factors affecting customer loyalty of online delivery services |
| title_sort | factors affecting customer loyalty of online delivery services |
| topic | HB Economic Theory LB2300 Higher Education T Technology (General) |
| url | http://eprints.utar.edu.my/4821/ http://eprints.utar.edu.my/4821/1/fyp_BA_2022_TKW.pdf |