Determinants of online dating Apps adoption intention among young adults in Malaysia

The pandemic has posed new challenges and altered how most people date and hook up. The Unified Theory of Acceptance and Use of Technology (UTAUT) was applied in this research to discover determinants of online dating apps’ adoption intention among young adults in Malaysia. For this purpose, possibl...

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Bibliographic Details
Main Authors: Chan, Xin Yi, Choy, Jey Ni, Chua, Zhen Ling, Ng, Sin Jie, Ong, Sook Kwan
Format: Final Year Project / Dissertation / Thesis
Published: 2022
Subjects:
Online Access:http://eprints.utar.edu.my/4811/
http://eprints.utar.edu.my/4811/1/fyp_MK_2022_CXY.pdf