Does corporate sustainability affect customer loyalty in Malaysian banking industry?
Nowadays, there are a lot of issues happening in the global level such as climate change and the outbreak of COVID-19. All of these issues leads to the public concern towards sustainability. Hence, the companies who really care about the society and environment regardless of their size will indirect...
| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4770/ http://eprints.utar.edu.my/4770/1/fyp_BA_2022_LYM.pdf |