Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.
| Main Authors: | , , , , |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/452/ http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf |
| _version_ | 1848885242285260800 |
|---|---|
| author | Yee, Mei Kuan Khoo, Chong Heng Kuit, Sui Yeong Lee, Choon Siang Tan, Yi Shi |
| author_facet | Yee, Mei Kuan Khoo, Chong Heng Kuit, Sui Yeong Lee, Choon Siang Tan, Yi Shi |
| author_sort | Yee, Mei Kuan |
| building | UTAR Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T19:19:29Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-452 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:19:29Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-4522012-04-06T11:37:45Z Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. Yee, Mei Kuan Khoo, Chong Heng Kuit, Sui Yeong Lee, Choon Siang Tan, Yi Shi HF5601 Accounting 2011-08 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf Yee, Mei Kuan and Khoo, Chong Heng and Kuit, Sui Yeong and Lee, Choon Siang and Tan, Yi Shi (2011) Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. Final Year Project, UTAR. http://eprints.utar.edu.my/452/ |
| spellingShingle | HF5601 Accounting Yee, Mei Kuan Khoo, Chong Heng Kuit, Sui Yeong Lee, Choon Siang Tan, Yi Shi Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. |
| title | Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. |
| title_full | Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. |
| title_fullStr | Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. |
| title_full_unstemmed | Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. |
| title_short | Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. |
| title_sort | customers’ perceptions of the marketing mix and the effect on malaysian hypermarkets’ brand loyalty. |
| topic | HF5601 Accounting |
| url | http://eprints.utar.edu.my/452/ http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf |