Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.

Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.

Bibliographic Details
Main Authors: Yee, Mei Kuan, Khoo, Chong Heng, Kuit, Sui Yeong, Lee, Choon Siang, Tan, Yi Shi
Format: Final Year Project / Dissertation / Thesis
Published: 2011
Subjects:
HF5601 Accounting
Online Access:http://eprints.utar.edu.my/452/
http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf

Internet

http://eprints.utar.edu.my/452/
http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf

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