Adoption of Self-Service Technology (SSTs) towards customer spending behaviour
This research studies the relationship between perceived ease of use, perceived usefulness, technology compatibility, dining duration and consumer spending behaviour. The target respondents for this study is 400 people who have visited, still visiting or might visit the self-service technology-based...
| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4014/ http://eprints.utar.edu.my/4014/1/fyp_FN_2020_HC_%2D_1700474.pdf |
| _version_ | 1848886052061708288 |
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| author | Hor, Cindy Kong, Jia Hui Lay, Yi Cong Tan, Kok An Rathneswary, Sridhar |
| author_facet | Hor, Cindy Kong, Jia Hui Lay, Yi Cong Tan, Kok An Rathneswary, Sridhar |
| author_sort | Hor, Cindy |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | This research studies the relationship between perceived ease of use, perceived usefulness, technology compatibility, dining duration and consumer spending behaviour. The target respondents for this study is 400 people who have visited, still visiting or might visit the self-service technology-based restaurants in Malaysia. To execute this study, five statistic results were taken into account which were cronbach’s alpha, composite reliability, average variance extracted, discriminant validity as well as hypothesis testing. Furthermore, the Partial Least Squares Structural Equation Modelling (PLS-SEM) had been conducted in this study. The results show that there is an insignificant relationship between perceived ease of use, perceived usefulness, technology compatibility, dining duration and consumer spending behaviour. This study is providing a wide knowledge regarding the rising self-service technology-based restaurants in Malaysia and its benefits to the society such as restaurants consumers, restaurants owners, policy makers and also government of Malaysia |
| first_indexed | 2025-11-15T19:32:21Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-4014 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:32:21Z |
| publishDate | 2020 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-40142021-03-10T12:35:05Z Adoption of Self-Service Technology (SSTs) towards customer spending behaviour Hor, Cindy Kong, Jia Hui Lay, Yi Cong Tan, Kok An Rathneswary, Sridhar HG Finance This research studies the relationship between perceived ease of use, perceived usefulness, technology compatibility, dining duration and consumer spending behaviour. The target respondents for this study is 400 people who have visited, still visiting or might visit the self-service technology-based restaurants in Malaysia. To execute this study, five statistic results were taken into account which were cronbach’s alpha, composite reliability, average variance extracted, discriminant validity as well as hypothesis testing. Furthermore, the Partial Least Squares Structural Equation Modelling (PLS-SEM) had been conducted in this study. The results show that there is an insignificant relationship between perceived ease of use, perceived usefulness, technology compatibility, dining duration and consumer spending behaviour. This study is providing a wide knowledge regarding the rising self-service technology-based restaurants in Malaysia and its benefits to the society such as restaurants consumers, restaurants owners, policy makers and also government of Malaysia 2020-08-24 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/4014/1/fyp_FN_2020_HC_%2D_1700474.pdf Hor, Cindy and Kong, Jia Hui and Lay, Yi Cong and Tan, Kok An and Rathneswary, Sridhar (2020) Adoption of Self-Service Technology (SSTs) towards customer spending behaviour. Final Year Project, UTAR. http://eprints.utar.edu.my/4014/ |
| spellingShingle | HG Finance Hor, Cindy Kong, Jia Hui Lay, Yi Cong Tan, Kok An Rathneswary, Sridhar Adoption of Self-Service Technology (SSTs) towards customer spending behaviour |
| title | Adoption of Self-Service Technology (SSTs) towards customer spending behaviour |
| title_full | Adoption of Self-Service Technology (SSTs) towards customer spending behaviour |
| title_fullStr | Adoption of Self-Service Technology (SSTs) towards customer spending behaviour |
| title_full_unstemmed | Adoption of Self-Service Technology (SSTs) towards customer spending behaviour |
| title_short | Adoption of Self-Service Technology (SSTs) towards customer spending behaviour |
| title_sort | adoption of self-service technology (ssts) towards customer spending behaviour |
| topic | HG Finance |
| url | http://eprints.utar.edu.my/4014/ http://eprints.utar.edu.my/4014/1/fyp_FN_2020_HC_%2D_1700474.pdf |