Service quality, promotion and customer satisfaction - A case of fitness centre among Gen Y in Malaysia

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Service quality, promotion and customer satisfaction - A case of fitness centre among Gen Y in Malaysia

Fitness is important for people who care about their health and personal image. Fitness centres need to upgrade their services and exercise equipment constantly so that the centre can attract new consumers and in the meantime maintain current consumers. This project is examining the behaviour of a n...

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Bibliographic Details
Main Authors:	Chong, Sook Pei, Kua, Hui Sin, Lee, Eng Hui, Low, Jing Rou, Ong, Chen Ean
Format:	Final Year Project / Dissertation / Thesis
Published:	2020
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/3963/ http://eprints.utar.edu.my/3963/1/fyp_MK_2020_CSP_%2D_1701166.pdf

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