Service quality, promotion and customer satisfaction - A case of fitness centre among Gen Y in Malaysia
Fitness is important for people who care about their health and personal image. Fitness centres need to upgrade their services and exercise equipment constantly so that the centre can attract new consumers and in the meantime maintain current consumers. This project is examining the behaviour of a n...
| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3963/ http://eprints.utar.edu.my/3963/1/fyp_MK_2020_CSP_%2D_1701166.pdf |