Factor that influences online impulse purchase among generation Y in Malaysia

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Factor that influences online impulse purchase among generation Y in Malaysia

The aim to carry out this research is to investigate the determinants that influence Online Impulse Purchase (OIP) among Generation Y (Gen Y) in Malaysia. Digital purchasing convenience has brought a significant impact on OIP among consumers. Different behaviour had cause consumers to involve themse...

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Bibliographic Details
Main Authors:	Chan, Man Ting, Chong, Chia Man, Heng, Zheng Yuan, Goh, Jing Heng, Yin, Weng Hong
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/3929/ http://eprints.utar.edu.my/3929/1/fyp_MK_2019_CMT_%2D_1606828.pdf

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