Factors that influence continuous usage intention of mobile loyalty applications in Malaysia

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Factors that influence continuous usage intention of mobile loyalty applications in Malaysia

In this modern era of globalization, Information Technology (IT) industry is growing rapidly and digital devices have been embedded in everyone daily life. In order to capture the market trend, many organizations have engaged in the development of mobile application software for mobile devices and a...

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Bibliographic Details
Main Authors:	Chuah, Lai Teik, Foo, Hui Lin, Tan, Jenny Mei Kee, Lee, Ling Ni, Yip, Yan Yee
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/3928/ http://eprints.utar.edu.my/3928/1/fyp_MK_2019_CLT_%2D_1606991.pdf

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