Factors that influence continuous usage intention of mobile loyalty applications in Malaysia
In this modern era of globalization, Information Technology (IT) industry is growing rapidly and digital devices have been embedded in everyone daily life. In order to capture the market trend, many organizations have engaged in the development of mobile application software for mobile devices and a...
| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3928/ http://eprints.utar.edu.my/3928/1/fyp_MK_2019_CLT_%2D_1606991.pdf |