Factors Affecting Consumers’ Impulse Buying Behaviour in
Social Commerce

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Factors Affecting Consumers’ Impulse Buying Behaviour in Social Commerce

Nowadays, business model is dynamic and always evolving. All the business is going to develop online (e-commerce) and advertise their products through social media such as Facebook, Instagram, Twitter and YouTube. Since Taiwan is one of the country that using social commerce the most, it is importan...

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Bibliographic Details
Main Author:	Lai, Ting Yu
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	H Social Sciences (General) HF Commerce HM Sociology
Online Access:	http://eprints.utar.edu.my/3590/ http://eprints.utar.edu.my/3590/1/FYP.pdf

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