Factors Affecting Consumers’ Impulse Buying Behaviour in Social Commerce
Nowadays, business model is dynamic and always evolving. All the business is going to develop online (e-commerce) and advertise their products through social media such as Facebook, Instagram, Twitter and YouTube. Since Taiwan is one of the country that using social commerce the most, it is importan...
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| Format: | Final Year Project / Dissertation / Thesis |
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2019
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| Online Access: | http://eprints.utar.edu.my/3590/ http://eprints.utar.edu.my/3590/1/FYP.pdf |