Investigating tourist's behavioral intentions using stimulus-organism response theory

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Investigating tourist's behavioral intentions using stimulus-organism response theory

Heritage tourism becoming popular in the recent years. The number of tourists to the cultural heritage sites having a drastic increase. This has brought many positive impacts to tourism industry. Nevertheless, the motives of tourists visiting the cultural heritage sites were varied. Hence, this stud...

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Bibliographic Details
Main Authors:	Ku, Wen Xin, Lim, Siew Sin, Look, Kah Sin, Tan, Woei Hern
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HM Sociology
Online Access:	http://eprints.utar.edu.my/3461/ http://eprints.utar.edu.my/3461/1/fyp_PR_2019_KWX.pdf

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