Investigating tourist's behavioral intentions using stimulus-organism response theory
Heritage tourism becoming popular in the recent years. The number of tourists to the cultural heritage sites having a drastic increase. This has brought many positive impacts to tourism industry. Nevertheless, the motives of tourists visiting the cultural heritage sites were varied. Hence, this stud...
| Main Authors: | , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3461/ http://eprints.utar.edu.my/3461/1/fyp_PR_2019_KWX.pdf |