Public perception on the factors that influence customer loyalty on purchasing sportswear in Malaysia

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Public perception on the factors that influence customer loyalty on purchasing sportswear in Malaysia

Customers are becoming increasingly important in the lives of most organizations as competition increases. Hence, many companies begin to recognize the importance of retaining current customers and some have initiated various activities to create customer loyalty. Several studies conducted over the...

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Bibliographic Details
Main Author:	Leong, Ryan Mingwan
Format:	Final Year Project / Dissertation / Thesis
Published:	2011
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utar.edu.my/230/ http://eprints.utar.edu.my/230/1/PR%2D2011%2D0805734.pdf

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