Public perception on the factors that influence customer loyalty on purchasing sportswear in Malaysia
Customers are becoming increasingly important in the lives of most organizations as competition increases. Hence, many companies begin to recognize the importance of retaining current customers and some have initiated various activities to create customer loyalty. Several studies conducted over the...
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| Format: | Final Year Project / Dissertation / Thesis |
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2011
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| Online Access: | http://eprints.utar.edu.my/230/ http://eprints.utar.edu.my/230/1/PR%2D2011%2D0805734.pdf |