A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust

Bibliographic Details
Main Author: Cham, Tat Huei
Format: Final Year Project / Dissertation / Thesis
Published: 2016
Subjects:
Online Access:http://eprints.utar.edu.my/2187/
http://eprints.utar.edu.my/2187/1/Cham_Tat_Huei_12UKD00017.pdf

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