A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust
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| Format: | Final Year Project / Dissertation / Thesis |
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2016
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| Online Access: | http://eprints.utar.edu.my/2187/ http://eprints.utar.edu.my/2187/1/Cham_Tat_Huei_12UKD00017.pdf |