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Investigation on Customer-Based Brand Equity in Hypermarket : a case study in Ipoh

Bibliographic Details
Main Author:	Cheng, Jap Xen
Format:	Final Year Project / Dissertation / Thesis
Published:	2015
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/1924/ http://eprints.utar.edu.my/1924/1/CHENG_JAP_XEN_(14ABM01245)_%2D_FYP_REPORT.pdf

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