Investigation on Customer-Based Brand Equity in Hypermarket : a case study in Ipoh
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2015
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| Online Access: | http://eprints.utar.edu.my/1924/ http://eprints.utar.edu.my/1924/1/CHENG_JAP_XEN_(14ABM01245)_%2D_FYP_REPORT.pdf |