Investigation on Customer-Based Brand Equity in Hypermarket : a case study in Ipoh

Bibliographic Details
Main Author: Cheng, Jap Xen
Format: Final Year Project / Dissertation / Thesis
Published: 2015
Subjects:
Online Access:http://eprints.utar.edu.my/1924/
http://eprints.utar.edu.my/1924/1/CHENG_JAP_XEN_(14ABM01245)_%2D_FYP_REPORT.pdf
Description
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