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The influencing power of different dimension of perceived risks towards purchase intention of consumers on private label brand (Kedai Rakyat 1 Malaysia)

Bibliographic Details
Main Authors:	Beh, Jo Ee, Chong, Swit Yie, Yu, Jeffery Kern Liang, Wong, Jin Yang
Format:	Final Year Project / Dissertation / Thesis
Published:	2015
Subjects:	HG Finance
Online Access:	http://eprints.utar.edu.my/1526/ http://eprints.utar.edu.my/1526/1/MK001%2D1405_Full_Thesis.pdf

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