The influencing power of different dimension of perceived risks towards purchase intention of consumers on private label brand (Kedai Rakyat 1 Malaysia)
| Main Authors: | , , , |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/1526/ http://eprints.utar.edu.my/1526/1/MK001%2D1405_Full_Thesis.pdf |