eWoM Influence on Booking Intention:A study of hotels in KL
| Main Authors: | Poon, Yee Ling, Lim, Chee Yi, Yong, Diane May Kuen, Hiribae, Collins Mavuvuni, Tan, Adrian Yenn Wei |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/1438/ http://eprints.utar.edu.my/1438/1/BAC%2D2014%2D1101388.pdf |
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