eWoM Influence on Booking Intention:A study of hotels in KL

eWoM Influence on Booking Intention:A study of hotels in KL

Bibliographic Details
Main Authors: Poon, Yee Ling, Lim, Chee Yi, Yong, Diane May Kuen, Hiribae, Collins Mavuvuni, Tan, Adrian Yenn Wei
Format: Final Year Project / Dissertation / Thesis
Published: 2014
Subjects:
HG Finance
Online Access:http://eprints.utar.edu.my/1438/
http://eprints.utar.edu.my/1438/1/BAC%2D2014%2D1101388.pdf

Internet

http://eprints.utar.edu.my/1438/
http://eprints.utar.edu.my/1438/1/BAC%2D2014%2D1101388.pdf

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