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The influencing power of brand experience towards the purchase intention of fashion wear among generation Y

Bibliographic Details
Main Authors:	Choi, Wai Yan, Ang, Thong Kiat, Eng, Xiou Tin, Chai, Kein Yng, Shee, Mei Sum
Format:	Final Year Project / Dissertation / Thesis
Published:	2013
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/1105/ http://eprints.utar.edu.my/1105/1/MK%2D2013%2D1006403.pdf

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