The influencing power of brand experience towards the purchase intention of fashion wear among generation Y
| Main Authors: | , , , , |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/1105/ http://eprints.utar.edu.my/1105/1/MK%2D2013%2D1006403.pdf |