The influencing power of brand experience towards the purchase intention of fashion wear among generation Y
| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/1105/ http://eprints.utar.edu.my/1105/1/MK%2D2013%2D1006403.pdf |
| _version_ | 1848885379987406848 |
|---|---|
| author | Choi, Wai Yan Ang, Thong Kiat Eng, Xiou Tin Chai, Kein Yng Shee, Mei Sum |
| author_facet | Choi, Wai Yan Ang, Thong Kiat Eng, Xiou Tin Chai, Kein Yng Shee, Mei Sum |
| author_sort | Choi, Wai Yan |
| building | UTAR Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T19:21:40Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-1105 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:21:40Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-11052014-05-11T21:51:22Z The influencing power of brand experience towards the purchase intention of fashion wear among generation Y Choi, Wai Yan Ang, Thong Kiat Eng, Xiou Tin Chai, Kein Yng Shee, Mei Sum HF Commerce 2013-08-23 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/1105/1/MK%2D2013%2D1006403.pdf Choi, Wai Yan and Ang, Thong Kiat and Eng, Xiou Tin and Chai, Kein Yng and Shee, Mei Sum (2013) The influencing power of brand experience towards the purchase intention of fashion wear among generation Y. Final Year Project, UTAR. http://eprints.utar.edu.my/1105/ |
| spellingShingle | HF Commerce Choi, Wai Yan Ang, Thong Kiat Eng, Xiou Tin Chai, Kein Yng Shee, Mei Sum The influencing power of brand experience towards the purchase intention of fashion wear among generation Y |
| title | The influencing power of brand experience towards the purchase intention of fashion wear among generation Y |
| title_full | The influencing power of brand experience towards the purchase intention of fashion wear among generation Y |
| title_fullStr | The influencing power of brand experience towards the purchase intention of fashion wear among generation Y |
| title_full_unstemmed | The influencing power of brand experience towards the purchase intention of fashion wear among generation Y |
| title_short | The influencing power of brand experience towards the purchase intention of fashion wear among generation Y |
| title_sort | influencing power of brand experience towards the purchase intention of fashion wear among generation y |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/1105/ http://eprints.utar.edu.my/1105/1/MK%2D2013%2D1006403.pdf |