The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption

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The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption

Bibliographic Details
Main Authors:	Haw, Wei Yi, Ho, Eileen, Lim, Yee Ling, Wong, Jia Wen
Format:	Final Year Project / Dissertation / Thesis
Published:	2013
Subjects:	HM Sociology
Online Access:	http://eprints.utar.edu.my/1060/ http://eprints.utar.edu.my/1060/1/Decision_Making_on_Movie_Consumption_April_2013.pdf

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