The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption
| Main Authors: | , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/1060/ http://eprints.utar.edu.my/1060/1/Decision_Making_on_Movie_Consumption_April_2013.pdf |