The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].

The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].

Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate publ...

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Bibliographic Details
Main Author: S. Rama Krishnan, Sharmini
Format: Thesis
Language:English
Published: 2007
Subjects:
HD59-59.6 Public relations. Industrial publicity
Online Access:http://eprints.usm.my/9578/
http://eprints.usm.my/9578/1/THE_ROLE_OF_MEDIA_RELATIONS_IN_CORPORATE_PUBLIC_RELATIONS_PRACTICE_A_STUDY_ON_15_PUBLIC_LISTED_COMPANIES.pdf

Internet

http://eprints.usm.my/9578/
http://eprints.usm.my/9578/1/THE_ROLE_OF_MEDIA_RELATIONS_IN_CORPORATE_PUBLIC_RELATIONS_PRACTICE_A_STUDY_ON_15_PUBLIC_LISTED_COMPANIES.pdf

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