Communication Strategies Framework In Wildlife Trafficking Using Social Media: A Netnography Study
In Malaysia, online wildlife trade is prevalent whereby social media sites such as Facebook (FB) and Instagram (IG) are used to advertise endangered animals. Even though online wildlife trade is a threat, not much studies have been conducted in the field of communication in Malaysia. Thus, this pres...
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| Format: | Thesis |
| Language: | English |
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2024
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| Online Access: | http://eprints.usm.my/63015/ http://eprints.usm.my/63015/1/Pages%20from%20ESTHER%20AP%20SANTHANASAMY%20-%20TESIS.pdf |
| _version_ | 1848885138260230144 |
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| author | Santhanasamy, Esther |
| author_facet | Santhanasamy, Esther |
| author_sort | Santhanasamy, Esther |
| building | USM Institutional Repository |
| collection | Online Access |
| description | In Malaysia, online wildlife trade is prevalent whereby social media sites such as Facebook (FB) and Instagram (IG) are used to advertise endangered animals. Even though online wildlife trade is a threat, not much studies have been conducted in the field of communication in Malaysia. Thus, this present study aims to examine the communication process between the sellers and buyers of wildlife on social media sites (FB and IG). |
| first_indexed | 2025-11-15T19:17:50Z |
| format | Thesis |
| id | usm-63015 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T19:17:50Z |
| publishDate | 2024 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-630152025-10-21T02:58:31Z http://eprints.usm.my/63015/ Communication Strategies Framework In Wildlife Trafficking Using Social Media: A Netnography Study Santhanasamy, Esther P87-96 Communication. Mass media In Malaysia, online wildlife trade is prevalent whereby social media sites such as Facebook (FB) and Instagram (IG) are used to advertise endangered animals. Even though online wildlife trade is a threat, not much studies have been conducted in the field of communication in Malaysia. Thus, this present study aims to examine the communication process between the sellers and buyers of wildlife on social media sites (FB and IG). 2024-01 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/63015/1/Pages%20from%20ESTHER%20AP%20SANTHANASAMY%20-%20TESIS.pdf Santhanasamy, Esther (2024) Communication Strategies Framework In Wildlife Trafficking Using Social Media: A Netnography Study. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | P87-96 Communication. Mass media Santhanasamy, Esther Communication Strategies Framework In Wildlife Trafficking Using Social Media: A Netnography Study |
| title | Communication Strategies Framework In Wildlife
Trafficking Using Social Media: A Netnography Study |
| title_full | Communication Strategies Framework In Wildlife
Trafficking Using Social Media: A Netnography Study |
| title_fullStr | Communication Strategies Framework In Wildlife
Trafficking Using Social Media: A Netnography Study |
| title_full_unstemmed | Communication Strategies Framework In Wildlife
Trafficking Using Social Media: A Netnography Study |
| title_short | Communication Strategies Framework In Wildlife
Trafficking Using Social Media: A Netnography Study |
| title_sort | communication strategies framework in wildlife
trafficking using social media: a netnography study |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/63015/ http://eprints.usm.my/63015/1/Pages%20from%20ESTHER%20AP%20SANTHANASAMY%20-%20TESIS.pdf |